Join our Nielsen Thought Leadership experts around our regions as they share global insights and regional examples as to why today's businesses need to revisit the definition of 'convenience' as more than a retail format and increasingly a consumer need.
Join our Nielsen Thought Leadership experts around our regions as they share their views on how organisations can progress with future focused conversations, how certain drivers of change will mean for businesses and what tools businesses can leverage to 'test the water' of their future operating environment.
In the face of rapidly evolving business and economic landscapes around the world, the importance of organizational intelligence and foresight thinking as a tool to unearth early indicators of change and unlock growth has never been greater.
Backed by improving global consumer confidence, many regions are seeing improved conditions for businesses and the fast-moving consumer goods industry. Here, we’ll look at trends in a few select countries.
When asked to pick the attributes they seek when purchasing all-purpose cleaners, 40% around the world say they want environmentally friendly benefits and nearly as many (36%) say they don’t want harsh chemicals.
For multinationals and other companies looking for opportunity in China, look no further than to connected spenders, a young, affluent and connected group eager to engage with brands and their conversations.
In a world of choice, social responsibility is increasingly a factor for purchasing one product over another. In fact, 66% of respondents say they’re willing to pay more for products and services that come from companies who are committed to positive social and environmental impact.