At a macro level, economic conditions around the globe ended 2018 on an upbeat note. Global consumer confidence was at its highest level in 14 years, but 39 of the 64 countries included in the global Consumer Confidence Index reported declines in consumer sentiment.
Fast-moving consumer goods and GDP growth in Q4 2018 was strongest in Asia-Pacific, and consumers in the region feel the best globally about their financial well-being. Comparatively, only 37% of consumers in Europe believe their conditions have improved over the past five years.
British consumers are displaying a strengthening sense of optimism about their financial wellbeing, with 34% of Brits saying they are financially better off today than five years ago, according to our new report on Changing Consumer Prosperity.
Globally, 58% of global consumers feel they are better off financially than they were five years ago, with one-third of European consumers (37%) feeling positive about their current situation. However, a sizeable proportion of consumers feel that they are in survival mode, with sentiment differing considerably by region and country.
In this webinar, we explore the regions where consumers have experienced the biggest improvement in their financial situations since 2016. We also discuss consumers’ changing spending behavior on fast-moving consumer goods (FMCG) categories over the past five years.
Generally speaking, global conditions for the FMCG industry remained positive in second-quarter 2018. Some regions showed significant growth promise, while others showed a slight pullback from gains earlier in the year. With many markets experiencing notable increases in GDP growth, conditions were favorable for manufacturers and retailers.
Join our Nielsen Thought Leadership experts around our regions as they share global insights and regional examples as to why today's businesses need to revisit the definition of 'convenience' as more than a retail format and increasingly a consumer need.
From a global perspective, prospects for the remainder of the year appear largely positive. In Q1, confidence grew across Western Europe, the economic recovery in Latin America looks promising in a number of markets, dollar sales of FMCG in North America performed well, and growing disposable incomes across Asia-Pacific are having an effect well beyond the immediate region.
From a global perspective, conditions and prospects for the remainder of the year appear largely positive. In Q1, confidence grew across Western Europe, economic recovery in Latin America looks promising in key markets, FMCG sales in North America performed well, and growing disposable incomes across Asia-Pacific are having an effect beyond the immediate region.
2017 was a good year for global consumers, with consumer confidence ending the year at a near-record level. Notably, 51 markets finished the year with higher confidence than they did in 2016, and the gains were bigger than 2 points in 46 markets.
Join our Nielsen Thought Leadership experts around our regions as they share their views on how organisations can progress with future focused conversations, how certain drivers of change will mean for businesses and what tools businesses can leverage to 'test the water' of their future operating environment.
In the face of rapidly evolving business and economic landscapes around the world, the importance of organizational intelligence and foresight thinking as a tool to unearth early indicators of change and unlock growth has never been greater.
Backed by improving global consumer confidence, many regions are seeing improved conditions for businesses and the fast-moving consumer goods industry. Here, we’ll look at trends in a few select countries.
In contrast to the ongoing market challenges facing global fast-moving consumer goods (FMCG) manufacturers and retailers, consumers are in better spirits than they were at the end of 2016. In fact, global consumer confidence has risen three index points since the close of last year.
Global consumer confidence increased modestly in 2016, a time of great political and economic change around the world, rising three points between the first and fourth quarters to 101. Confidence scores finished the year more strongly than they began in every region except Africa/Middle East.
Notching a one-point increase from the first quarter, European consumer confidence was largely stable in the second quarter of 2016, at 79. Notably, consumer confidence improved from the first quarter in 22 of the 34 measured markets in the European region.
Consumer confidence declined four points in the U.K. (97) and one point in Germany (97) in the first quarter of 2016, as a favorable outlook for jobs worsened. Job prospect sentiment and immediate spending intentions also fell in in both countries.
When asked to pick the attributes they seek when purchasing all-purpose cleaners, 40% around the world say they want environmentally friendly benefits and nearly as many (36%) say they don’t want harsh chemicals.
Once we’ve covered our essential living expenses, how do we spend the money left over? Whether we stash our spare cash for retirement, invest it to try and make more, or purchase new products, strategies differ around the world.
Global consumer confidence ended 2015 on a subdued note as the index declined two points from the third quarter to 97. Compared to first-quarter 2015, confidence in the fourth quarter remained flat in Asia-Pacific at 107, while Europe edged up four points to 81. All other regions ended the year less confident than they started.
To find out how much attitudes about finances differ by age, we asked Gen Z, Millennial, Gen X, Baby Boomer and Silent Generation respondents about their saving strategies and debt decisions. It turns out that no matter the age, most of us need sound financial advice.
For multinationals and other companies looking for opportunity in China, look no further than to connected spenders, a young, affluent and connected group eager to engage with brands and their conversations.
U.S. consumer confidence jumped 18 index points in the third quarter of 2015 to a score of 119 after a six-point decline in the previous quarter. The score marked the biggest quarterly increase and the highest index for the country in Nielsen’s 10-year consumer confidence history.
Global consumer confidence increased three index points in the third quarter to 99. Optimistic sentiment for job prospects, personal finances and spending intentions increased in nearly half of all measured markets, but uneven growth continues around the world as confidence stabilizes or grows in many advanced economies and declines in many emerging markets.
Global consumer confidence increased three index points in the third quarter to 99, the highest level since 2006, and optimistic sentiment for job prospects, personal finances and spending intentions increased in nearly half of all measured markets.
In a world of choice, social responsibility is increasingly a factor for purchasing one product over another. In fact, 66% of respondents say they’re willing to pay more for products and services that come from companies who are committed to positive social and environmental impact.
U.S. consumer confidence decreased six index points in the second quarter to a score of 101, but it remained at an above-the-baseline optimistic level. Consumer confidence in Canada increased two points to 98 after declining six points in the first quarter. Despite these declines, confidence in both markets remained above the global average of 96.
The way we view the economy and what’s in our wallets can have a direct impact on our willingness to spend and save. As such, it’s no surprise that changes in consumer confidence can influence the actions consumers say they take to save on household expenses. And as global consumer confidence declined in Q2, saving strategies continued to permeate the mindset of consumers around the world.
Global consumer confidence declined one index point in the second quarter to a score of 96. Regionally, confidence continued to rise in Europe, increasing two points to 79. Confidence held stead in Asia-Pacific, but fell in the three remaining regions.
Recession-minded Europeans found a silver lining in the first quarter of 2015 for, despite the fact that the region remained the least optimistic globally with an overall consumer confidence index score of 77. And Nielsen’s Global Consumer Confidence and Spending Intentions Survey showed that job confidence rose quarter-over-quarter in 15 of 32 European markets measured.
Consumer confidence in Asia-Pacific increased in nine of 14 markets measured by Nielsen in Q1, compared to only three that rose in Q4 2014. Nine markets in the region remained at or above the 100-baseline level of optimism. At 130, India reached its highest level since 2011—up one-point from Q4. Confidence in India has been on the rise for six consecutive quarters.
Starting the year positively, global consumer confidence saw an increase of one point from fourth-quarter 2014, with an index score of 97. After a slight dip at the end of last year, when all regional confidence scores declined, it was a more upbeat start to the year, as confidence increased slightly or remained stable in every region except Latin America.
Half of all European consumers are planning to buy a new or used car in the next two years, according to the Nielsen Global Survey of Automotive Demand – with 28% planning to buy a used car, and 22% a new car.
Nielsen’s Inflation Impact Online Survey 2013 revealed that if food prices were to rise, Irish consumers say they would increase price hunting in-store, take advantage of deals by stocking up, reduce number of shopping trips and amount spent per trip, plus shop more in discount stores and look for deals online.
Number of consumers who believe the UK is out of recession at 5½-year high. Proportion of consumers saying they’re willing to spend money hasn’t been higher for seven years. ‘Rising utility bills’ is the only main concern for consumers to increase on previous quarter.
Europeans were in a spending holding pattern in the second quarter and actions to save on household expenses increased as unemployment rates in many European markets were high and confidence in the economic outlook for the rest of the year remained weak.
Consumer confidence fell in 20 of 29 European markets and 10 posted a confidence decline of six points or more since Q3. Norway was the only European market measured with a confidence reading above the 100 benchmark, reporting an index of 102.
Consumer packaged goods value growth across Europe slowed significantly in 2012, dropping from 5% to just 2.8%. Amid continued difficult economic conditions, finding growth will be tough. Retailers however are fighting back, using Private Label as a trigger to drive retail disruption. Here, Mike Watkins, Head of Retailer and Business Insight at Nielsen UK explores how retailers are coping with the continued difficult trading environment.
Europe reported a stark reversal of consumer confidence performance in Q1 compared with Q4 2012. At the end of last year, consumer confidence fell in 20 of 29 European markets. In Q1, the opposite trend was reported as consumer confidence rose in 18 of 29 markets.
The early May bank holiday and accompanying good weather were enough to offset a lacklustre middle part of the month for food and drink sales at the UK’s leading supermarkets, according to the latest retailer performance figures released today by Nielsen.
Retail sales of frozen burgers, the product that sparked the horse meat revelations last month, are down 40% year-on-year to 2 February 2013. But the decline is almost entirely down to shoppers eschewing own-label burgers, while sales of branded burgers have so far held up, according to Nielsen.
The UK tobacco industry has been in flux. With recent significant legislative changes, and more looming on the horizon, change will only accelerate. How the market develops will be defined by how both the industry and consumers alike respond to these new realities. The e-cigarette market however, while still embryonic, is growing. Here, Andrew Morton, commercial director Nielsen Europe, looks at some of the dynamics of this new market and examine the drivers shaping e-cigarette take-up. He also considers how manufacturers should respond for success.
Nearly one in four (24%) Britons felt positive about their job prospects in Q2 2013, the highest level since Q1 2008 (34%) - according to the latest figures from Nielsen, a leading global provider of information and insights into what consumers watch and buy.